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Case study · Court Street Ford

Every call answered. 10.6% more appointments.

A forty-year Ford store put its service phones and its outbound campaigns on ShortLoop's Phone AI.

See the 90-day numbers
Court Street Ford dealership
Bourbonnais, IllinoisLive since December 2025
+10.6%
service appointments, year over year
11,442
calls answered, every one picked up
153h
advisor time back on the drive
In Their Words

Hear from the dealer principal.

AI doesn't have a bad day. It keeps making appointments.
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Books into the system the store already runs

Reynolds & Reynolds
CDK Global
Xtime
Tekion
DealerFX
myKaarma
VinSolutions
PBS
The Setup

What the store turned on.

No new hire, no new DMS, no change to how advisors work the drive.

Every service call, main shop and express lane

Every outbound campaign, from the store's own lists

Every appointment written into Auto/Mate

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How A Call Flows

The AI answers first. The advisor closes what matters.

  1. Step 01
    The dealership number rings

    Same numbers, same phone system. The AI picks up on the first ring, at any call volume.

  2. Step 02
    AI appointment capture

    Caller matched to their vehicle and history, concern captured, lane picked on the store's own rules.

  3. Step 03
    Booked into Auto/Mate

    A live slot on the real-time calendar, written into the DMS while the caller is still on the line.

  4. Step 04
    Transfer, if asked

    The moment a customer asks for a person, an advisor gets the call with the context already collected.

The AI is customised per dealership, so it books on this store's own rules, not a generic script.

Jeff Swank
“ShortLoop has significantly reduced our inbound call load by booking service appointments automatically. Our advisors stay focused on the customers in front of them.”
Jeff Swank · Fixed Ops Director, Court Street Ford
The Results

90 days, from the dealership's own dashboard.

Service calls handled by the AI
5,083
65%
Booked with no human on the call
35%
Handed to an advisor
Where it booked them
Main shop55%
Express lane45%
Outbound campaigns
Appointments
44
$25 off service

Booked in week one, zero advisor hours

Customers
152
Recall outreach

Reached within days of the list dropping

Engagement
1 in 3
Rewards and rebate

Across 400+ combined contacts

All figures from the ShortLoop dashboard and the Court Street Ford dealer case study, May 1 to July 31, 2026.

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Straight Answers

What Dealerships ask.

Does it replace our advisors?

No. It takes the booking calls so advisors stay with the customers in front of them.

Does it sound like a robot?

Callers talk to it the way they talk to an advisor, in English or Spanish, script or no script.

What if a caller asks for a person?

It transfers by name, role or department, with what it has already collected. At Court Street that was 35% of calls.

Can we set our own booking rules?

Yes. It books on your rules, main shop or express lane, not a generic script.

Do we change our numbers or our phone system?

No. Same numbers, same phone system, nothing ripped out.

Does it only work with Auto/Mate?

No. Also Reynolds, CDK, Xtime, Tekion, DealerFX, myKaarma, VinSolutions and PBS.

What happens after hours and at the weekend?

It is always on, with no cap on how many calls it takes at once.

Does it do outbound as well?

Yes. Court Street runs recalls, declined service, lost leads and CSI through the same AI.

Can we see what happened on every call?

Yes. Every call is logged with what the caller wanted and what the AI did. Every figure above came from that dashboard.

Something we did not cover? Ask on the call.

Dealers already running ShortLoop on their phones

Courtesy Ford
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TVF Ford
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Want results like these at your store?

Twenty minutes on a live call. Hear the AI answer your service line and book the appointment.