ShortLoop is Reynolds Certified for ERA (DMS) and CRM

AI that works inside your Reynolds DMS and CRM, not around it.

Reynolds and Reynolds dealers who are in the market for voice AI might find most vendors to be just expensive answering machines, because AI without integration just creates more work.

ShortLoop integrates directly with ERA-IGNITE and FOCUS CRM, reading real customer records from within the system, answering on the first ring, and guiding callers through booking appointments, status updates, and even capturing sales leads from missed calls.

What's New

Every call answered with full customer context

ShortLoop’s phone AI pulls customer profiles and vehicle service history directly from ERA-IGNITE before the conversation begins, so responses are accurate and relevant from the first word, whether it's a returning customer or a new one.

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Deeper dealership-specific customization

The AI captures intent, selects the right vehicle, applies op codes and remarks, and books the appointment. Call notes, appointment details, op codes, and updated customer information are written back into ERA-IGNITE automatically. Advisors have full context when they follow up.

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Outbound that actually knows the customer

ShortLoop's outbound AI uses real customer and vehicle records to run targeted campaigns, including maintenance reminders, no-show reschedules, and recall notifications. Every interaction is personalized, even at scale, whether via call, text, or a combination of both.

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New Leads Added into your CRM

ShortLoop connects directly to the Reynolds and Reynolds CRM, so every inbound sales call, whether answered or missed is captured and recorded. The AI handles inventory questions, schedules test drives, and logs the interaction directly into the FOCUS CRM without any manual input.

Getting Started

If your dealership runs on ERA (DMS) and CRM, ShortLoop can now support all your workflows across sales, service, and outbound.

Our team trains the AI on your dealership’s processes and configures it to exactly fit your existing workflows.

We would love to show you how this works:

About ShortLoop

ShortLoop builds AI phone agents for automotive dealerships so dealers never miss a revenue opportunity. The AI platform handles inbound calls, books appointments, and runs outbound campaigns, helping businesses capture demand, reduce missed calls, and operate more efficiently using the systems they already have in place. Trusted by dealers across the United States, ShortLoop is one of the fastest-growing companies deploying Dealership AI today.

About Reynolds and Reynolds

Reynolds and Reynolds is a leading provider of software, document services, and professional services for automotive retailers. Its flagship platform, ERA-IGNITE, powers an integrated Retail Management System built to unify operations across sales, service, parts, and finance, all from a single system.