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Apr 14, 2026Case Study

How Oakes Buick GMC captured $248k in Sales Revenue in a Single Month with ShortLoop AI

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75

Sales Leads Generated

by AI in One Month

$248K

Additional Sales Revenue

Captured from Missed Calls

54 Hours

Staff Time Recovered

from Phone Handling

The Customer

Oakes Buick GMC in Kansas City is built around a no-haggle pricing model, digital-first buying experience, and a reputation that draws customers from well outside their market. Selling new Buick and GMC vehicles alongside a wide range of pre-owned inventory, their growth has always been driven by removing friction at every step, which made losing customers at the phone a problem they couldn't ignore.

The Situation

High call volume across sales, service, and parts meant the team was constantly stretched. Sales staff working with in-store customers couldn't always get to the phone. After hours, no one could. For a dealership whose brand promise is a fast, low-friction experience, a ringing phone with no answer or a voicemail that never got returned was a lead quietly walking out the door.

The outbound side had its own gap. Following up with sales leads, re-engaging cold prospects, and running consistent outreach campaigns meant pulling staff away from walk-in buyers. It was either done inconsistently or not done at all; good intentions didn't always survive a busy floor.

The Solution

ShortLoop deployed Phone AI across Oakes Buick GMC's inbound and outbound sales operation, integrated with Tekion’s Automotive Retail Cloud (ARC) to optimize results without disrupting workflow.

The AI answers inbound call overflow during the day and every call after hours. It identifies caller intent - sales, service, or parts and routes accordingly. For sales callers, it qualifies the lead, captures their information, and ensures nothing falls through.

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ShortLoop's Impact

Within the first month, ShortLoop handled 3,679 calls - returning 54 hours to the team and ensuring no sales opportunity went to voicemail or unanswered. Of those, 52 were after-hours calls from high-intent buyers who would otherwise be sent to voicemail.

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The AI generated 75 new sales leads from calls that would otherwise be missed, adding leads directly to DriveCentric - the CRM system, where it is available for automated tracking, engagement, and conversion efforts. Those leads contributed to $248K in additional sales revenue, with no new hires or changes to how the team operated.

Conclusion

Oakes Buick GMC didn't add staff, change their process, or compromise their no-haggle brand promise. They closed the gap where leads were quietly slipping away - inbound, outbound, after hours - and captured $248K in a single month to show for it.

For dealerships where every unanswered call is an unanswered opportunity, the results here are the benchmark.


Results

3,679

Total Calls

52

After-Hours Calls

Frequently asked questions

Have any questions?

Contact Us

Can customers tell they're talking to AI?

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Most don't. Even when they do, customers generally appreciate the immediate & effective outreach.

What happens to contacts who don't pick up or aren't ready to book?

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The AI leaves personalized voicemails and automatically retries. Contacts who engage and seem interested but don't book are flagged as qualified leads and handed off to your team for final activation.

Does ShortLoop work with our DMS and scheduler?

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Yes. ShortLoop integrates with the major DMS and scheduling platforms used across dealerships, so appointments land directly in your existing workflow.

Does Al replace advisors at a dealership?

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No. Al does not replace your staff but helps them. The Al handles a lot of initial work for advisors and frees advisor phone time while increasing total jobs captured.

What does the typical ROI for ShortLoop Al look like?

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A dealership usually breaks even with only a few additional service bookings per month. Urban dealerships can expect an ROI of 20x each month. Results scale with call volume and missed-call rates.