Back to case studies
/
How Oakes Buick GMC captured $248k in Sales Revenue in a Single Month with ShortLoop AI
Apr 14, 2026
/
Case Study
How Oakes Buick GMC captured $248k in Sales Revenue in a Single Month with ShortLoop AI
75
Sales Leads Generated
by AI in One Month
$248K
Additional Sales Revenue
Captured from Missed Calls
54 Hours
Staff Time Recovered
from Phone Handling
The Customer
Oakes Buick GMC in Kansas City is built around a no-haggle pricing model, digital-first buying experience, and a reputation that draws customers from well outside their market. Selling new Buick and GMC vehicles alongside a wide range of pre-owned inventory, their growth has always been driven by removing friction at every step, which made losing customers at the phone a problem they couldn't ignore.
The Situation
High call volume across sales, service, and parts meant the team was constantly stretched. Sales staff working with in-store customers couldn't always get to the phone. After hours, no one could. For a dealership whose brand promise is a fast, low-friction experience, a ringing phone with no answer or a voicemail that never got returned was a lead quietly walking out the door.
The outbound side had its own gap. Following up with sales leads, re-engaging cold prospects, and running consistent outreach campaigns meant pulling staff away from walk-in buyers. It was either done inconsistently or not done at all; good intentions didn't always survive a busy floor.
The Solution
ShortLoop deployed Phone AI across Oakes Buick GMC's inbound and outbound sales operation, integrated with Tekion’s Automotive Retail Cloud (ARC) to optimize results without disrupting workflow.
The AI answers inbound call overflow during the day and every call after hours. It identifies caller intent - sales, service, or parts and routes accordingly. For sales callers, it qualifies the lead, captures their information, and ensures nothing falls through.
ShortLoop's Impact
Within the first month, ShortLoop handled 3,679 calls - returning 54 hours to the team and ensuring no sales opportunity went to voicemail or unanswered. Of those, 52 were after-hours calls from high-intent buyers who would otherwise be sent to voicemail.
The AI generated 75 new sales leads from calls that would otherwise be missed, adding leads directly to DriveCentric - the CRM system, where it is available for automated tracking, engagement, and conversion efforts. Those leads contributed to $248K in additional sales revenue, with no new hires or changes to how the team operated.
Conclusion
Oakes Buick GMC didn't add staff, change their process, or compromise their no-haggle brand promise. They closed the gap where leads were quietly slipping away - inbound, outbound, after hours - and captured $248K in a single month to show for it.
For dealerships where every unanswered call is an unanswered opportunity, the results here are the benchmark.
Results
3,679
Total Calls
52
After-Hours Calls
Frequently asked questions
Have any questions?
Contact Us